Max Markson is one of Australia’s most recognised figures in publicity, branding, and talent management. As the founder of Markson Sparks!, he has spent decades transforming bold ideas into headline-making moments. Known for his flair for the spectacular and a sharp instinct for opportunity, Max has become the go-to publicist for celebrities, brands, and personalities seeking to stand out and stay relevant.

Under his leadership, Markson Sparks! has built a powerful presence across radio, television, and publishing—delivering high-impact campaigns that capture national attention. From launching global electric vehicle giant BYD into the Australian market to managing publicity for reality TV personalities, actors, and public figures, the agency’s work spans industries and crosses borders.

Having collaborated with international authors, Hollywood stars, politicians, and even U.S. Presidents, Max Markson and his team have shaped some of the most iconic media moments of our time. Today, Markson Sparks! remains a leading force in both the Australian and global media landscapes—with no signs of slowing down.